Utopia

For the Utopia collection, I drew inspiration from Travis Scott's "Utopia" album to create a standout tee that embodies a rough, edgy aesthetic. This collection features a single, powerful tee design that captures the intense and visionary essence of the album. The photoshoot was carefully designed to reflect this vibe, with urban, grunge-inspired settings that highlight the bold and rebellious nature of the design. Each shot, characterized by moody lighting and stark backdrops, accentuates the tee's striking graphic. As the Creative Director, I ensured that every detail of the shoot and the tee itself conveyed the unfiltered spirit of "Utopia," making this collection truly unique and impactful.