Overview
For this drop, my role encompassed design and concept development for all pieces, including graphic direction, layout, and branding treatments. Inspired by the chaos and controversy surrounding the Vultures album cycle, the pieces use bold text, fragmented imagery, and distressed textures to reflect cultural tension.
The Designs
1. Bipolar King Tee
A stark, black heavyweight boxy tee featuring distressed typography layered over a fragmented photo illustration. The quote "Crazy, Bipolar, and I’m Still the King" captures the raw, manic spirit of Ye's era.
2. Carnival Tee
Printed in a muted yellow on black, this tee reimagines the idea of spectacle with "Go, Go, Go, Go / Head so good she on a honor roll" - laid out in a carnival-style typography with graphic wings.
3. Hoodrat Tee
White oversized tee with a repeated vertical print on the back: "HOODRAT" five times over. The front features a grunge-style graffiti illustration, adding balance to the bold back print.
4. Paid Tee
A washed brown tee with a front print of an altered banknote. The back reads: "I’m just here to get paid" in rough serif text, encapsulating hustle energy in a cheeky tone.
5. Tracklist Tee
Features a bootleg-style mock tracklist of Vultures in a hyperlayered layout. The front showcases a stylized grainy portrait with a screen-printed blown-out texture.
6. Vultures Logo Tee
Drop-shoulder tee available in black and white. Center chest features a sharp, gothic-style logo inspired by tattoo ink and 2000s bikerwear.
7. Headline Tee
Graphic white tee reading: "Not real, not human, not worth shit unless you got something to offer." Set in an arched layout like a faded concert shirt from a dystopian reality.
8. Vultures 1 Cap
Two styles of baseball caps: one embroidered with the Vultures gothic logo, the other with a minimalist "1" stitched in soft pink—referencing the album.
Creative Direction Notes
The lookbook was designed in Photoshop to emulate the gritty, underground vibe of newsprint zines. While not physically printed, every detail was crafted to feel tactile, chaotic, and bootlegged
