Context

WearADHD is a music-first fashion label that lives for crossovers, chaos, and culture jabs. This April Fool’s, instead of teasing a fake drop, we dropped feelings.

Objectives

• Break Instagram with satire so sharp it smells like truth

• Explore fan culture and parasocial obsession through product form

• Showcase WearADHD’s ability to create ideas that transcend apparel

• Turn our design feed into a moodboard-worthy mess

Challenges

• Nail the visual believability — this had to look real enough to fool, aesthetic enough to save

• Tap into each artist’s emotional core in one scent line

Our Approach

1. Concept & Creative Writing

Each perfume was crafted as a parody of both artist archetypes and luxury fragrance copywriting.
Examples:

• Frank Ocean — “it smells like waiting… beautifully.”

• Drake — “smells like texting ‘u up?’ to someone in 2003.”

• Playboi Carti — “This is not perfume. This is Carti in mist form.”

• Clairo — “vanilla skin, soft florals, and a memory you can’t place.”

• Charli XCX — “synthetic emotional glitter on citrus, damage top.”

2. Visual Design & Mockups

All perfume bottles were rendered using clean, editorial 3D modeling.

• Minimal layouts with monochrome bottle palettes inspired by artist aesthetics

• Typography-driven packaging — loud names, subtle scent labels

• Campaign graphics included intentional perfume clichés twisted into emotional punches

3. Campaign Execution

• Dropped on IG without context on April 1

• No hard CTA — just vibes, ambiguity, and hyperrealism

• Comments exploded with “I NEED THIS” and “you’re not serious rn”

Results

📊 7 days post-launch:

• 540K+ impressions across IG & Pinterest

• 18K+ saves, proving people want to own this in their digital closets

• 1.3K+ DMs asking where to buy

• 4 artist fan pages reposted

• Created a new pipeline for future drops that blend fiction and product