My Role

• Motion Design & Animation: I led the animation from storyboard to final delivery, creating fluid transitions and clean visual metaphors that match the brand’s minimal aesthetic.

• Scripting Support: Assisted in simplifying the technical jargon to make the script more digestible for both seasoned DeFi users and newcomers.

• Visual Direction: Worked with the brand’s existing identity—colors, icons, and logos—to maintain a cohesive, tech-forward feel.

Design Approach

The animation uses a futuristic flat design style with clean typography and smooth motion paths. The Blades logo, token icons, and user interfaces were animated in subtle, minimalistic ways to reflect trust, efficiency, and innovation—core values of the brand.

Impact

The video was used across the brand’s product launches, pitch decks, and social media—helping onboard new users and strengthen Blades Finance’s visual identity across platforms.