Objectives
Create a capsule that feels like an extension of the BRAT universe
Fuse nightlife, internet culture, and emotional chaos into graphic language
Design pieces that feel bootleg, yet intentional — something a fan would proudly boot up in
Generate organic hype and visual consistency across content and drops
The Designs
1. BRAT SUMMER Oversized T-Shirt
A bold, oversized tee featuring the phrase "brat summer" in neon green typography, capturing the rebellious spirit of the season.
2. 365 PARTY GIRL Crop Top
A cheeky crop top emblazoned with "365 PARTY GIRL," perfect for those who embody the party spirit year-round.
3. APPLE BRAT Crop Top
Inspired by Charli XCX's song "Apple," this edgy crop top features the provocative lyrics "I think the apple's rotten right to the core" boldly displayed.
4. GOOD GIRLS Crop Top
A minimalist design with the phrase "good girls," offering a subtle nod to the album's themes.
5. BRAT TOTE BAG
A stylish tote bag featuring the "brat" branding, perfect for carrying essentials with attitude.
Creative Direction
I spearheaded the design, photography, videography, and overall campaign direction, crafting a bold and rebellious aesthetic that resonates with the album itself. With neon greens, edgy graphics, and a dark, moody shoot setup, we created a look that feels electric and unapologetically raw. From the designs to the visuals, every piece was crafted to reflect individuality and confidence.
Click to watch Campaign Reel Ad
Outcome
The collection went viral among Charli’s fandom in India. The campaign was acknowledged by Charli XCX’s management team at Outdustry, sparking conversations about future collaborations.
