Context

DJ ADHD’s sound is chaotic, euphoric, and fast. He wanted a tee that captured that same glitchy, unpredictable energy. The project was timed with his first India club appearance, and the goal was to create something that resonated both in sound and streetwear.

Objectives

• Design a tee that visually represents DJ ADHD’s underground world

• Craft a visual story that documents his vibe, process, and live energy

• Bridge culture between UK rave scenes and Indian underground

Challenges

• Merging artist identity with the ADHD brand DNA

• Shooting content in unpredictable lighting and real-time performance conditions

• Keeping the merch drop tight, wearable, and collectible

My Approach

1. Merch Design

• Front Print: “ADHD” in bold foam print with an acid-snow pixel scatter, meant to feel both galactic and distorted

• Back Graphic: Star map featuring DJ ADHD and his tracks like Steamin’, Vortex etc. making the back feel like a rave constellation

• Garment: Overdyed black acid-wash tee, soft yet boxy, pre-shrunk

2. Video Production

• Shot across two nights in Delhi — pre-show hangouts, soundcheck chaos, crowd moments, and one very sweaty booth

• Mixed digital + VHS-style footage for texture

• Edited into a mini-doc: “All Access with DJ ADHD”

• Premiering soon on WearADHD’s socials as part of the drop teaser

Testimonial

“This tee and video captured my vibe better than I ever could’ve explained. It’s mad.”
— DJ ADHD