I was approached to design the visual language for squadASMR, a newly launched YouTube channel focused on weekly ASMR uploads. My scope of work included:

• Logo / Profile Pic Design

• YouTube Banner / Social Headers

• Typography direction + Color palette

The identity had to strike the perfect balance between relaxing aesthetics and youthful energy. I leaned into dreamy cloud motifs, clean type, and a sky-blue color gradient to capture that peaceful nighttime vibe without feeling cliché.

Design Elements

🌀 Logo
The “q” in squad was playfully extended to resemble a hook or swirl — mimicking a soft soundwave or droplet. Set in a mix of lowercase and bold uppercase to emphasize the calming-to-crisp tonal contrast.

🌥️ Banner
The banner plays with floating clouds, diagonal lines, and a huge faint ASMR text set in the background, giving it depth while staying visually gentle. The little “zzz” accent above the “R” is a subtle nod to its sleep-aid function.

🎨 Color Palette
Sky blue to aqua gradients, light whites, and pastel overlays – making the channel instantly feel breathable, calm, and curated for Gen-Z.

Creative Direction Notes
We wanted the brand to feel like a sleepover with your favorite internet friends — familiar, clean, and a little dreamy. The final identity is versatile across YouTube, Instagram, and short-form content while remaining on-brand for the ASMR community.