Objectives
Channel the soul of summer through lyric-driven design
Let typography speak louder than visuals
Build a campaign that feels nostalgic, emotional, and real
I led the project from concept to final execution Designing every tee, supervising manufacturing, directing the lookbook shoot, and creating the entire visual campaign.
The Collection
The SS24 drop draws from the sonic worlds of Frank Ocean, Kanye West, and Tyler, The Creator — where love is loud, and feelings don’t ask for permission. Each tee tells its own story, blending angst, romance, and raw honesty into minimal silhouettes. All 12 tees were printed on breezy, oversized blanks
Campaign
Shot across parks and wild-grown greens, the visuals keep things soft and sunlit while the designs scream a little louder.
📹 Reels:
Size Guide
Drop Teaser
Summer Film
